LEAP, SPP, June 16, 2018

S: Secret

P: Paranoid

P: Protection

SPP has evolved over time. Think about how the auto industry behaved in the ’60s vs. today, and how Apple took the GUI idea from Xerox Palo Alto Research Center (PARC).

Why Apple sued HTC in 2010 for smartphone? Steve Jobs says “Boy, have we patented it”.

Methods for SPP often involves: Secrecy (diode, stealth), Protect (patent, trademark, trade secret, copyright), and Attach (legal actions, lawsuits)

Case study: How a key component supplier to a large US company protects its interest against a small Asia company from entering the market.