LEAP – Disruptive Products

Concept of a Smile Curve: A market-disruptive product generates far more profits.

Why many world class companies failed to survive over time?

Disruptive products do not have to be high tech like Seagate or Google. Think about companies like Dollar Tree and Panda Express. Dollar Tree prospers because of low price entry. Panda Express (or Din Tai Fung) excels in Standard Operating Procedure (SOP).

Case study: What was Steve Jobs’ decision upon returning to Apple in 1997 while Apple was facing substantial decline in market shares and revenue across the board?